How Augmented Reality relies on Artificial Intelligence?

2 min readNov 23, 2021


Augmented reality and Artificial Intelligence are 2 of the most promising technologies for software developers. Though AR and AI have different technologies, they can both sync with one another on a variety of applications. In fact, an AR application becomes more valuable and beneficial when artificial intelligence is incorporated into it. The bridging of the gap between AR and AI helps software developers build a more intriguing and interactive application.

Augmented reality is an experience that blends both the real world and the virtual world together. The best example to give you an idea about AR is Pokémon Go.

Artificial intelligence is more of a machine-based technology that includes algorithms and statistical models that are capable of doing tasks better without explicit instructions.

AR and AI are different technologies but can be used together to create unique but fun experiences:

  1. Speech recognition- AI helps you detect what the user is saying whereas AR helps to make the effect appear in front of the user.
  2. Image recognition and tracking- AR helps the user decide how a particular object would look in a particular spot but combining it with AI, will help the users move still photos of items into a still image of the room and help them in better decision making.
  3. Segmentation — Segmentation is a technique that allows us to separate person/background/sky/hair/skin, etc. from a single photo/video/camera feed and provide us with individual layers to work with AR. We can then easily change backgrounds, spawn virtual objects only in a particular segment, apply post-processing effects, etc. to make our AR effect visually impactful.
  4. Style Transfer- It’s an AI technique that helps stylize one media content into a style of another. It uses deep neural networks to perform image transformations.
  5. Gesture detection- Deep learning which is a subdomain of AI, allows detecting various gestures such as eye blink, hand signs, head movements, etc. which can be used to enhance interactions in the AR experiences. Future is touchless indeed!

A perfect blend of AR and AI can help users create effects that work amazingly well together to create an immersive experience.

Check out how we at Cameraah create fun and quirky effects for our clients and to create your own filter, sign-up and start creating today!