Do you remember how the Pokémon go game entered the market and drove everyone insane with their popularity? Do you think marketers can use this technology and attract more users? The answer to this is a yes. With AR coming in, its growth has proved to be a precious gem…

AR and VR are often confused to be technological twins but they are technological cousins. AR and VR have immense scope in the future of gaming, education, e-commerce, marketing, and many other. They are both known for their enriched experience that brings the virtual world and the real world together…

Ever thought about how Augmented Reality would enter the luxury industry? The covid-19 pandemic hindered online sales for the luxury industry. A lot of people wanted to try how the product looked on them before buying it. Here’s where AR came in and helped in boosting online sales for the…

The Covid-19 pandemic has affected every aspect of our lives. Retailers in all sectors have been forced to level up their online game and do their best by adapting to new technologies like AR in order to keep up with the customers’ needs. Customers are pleased with the advancement of…

Social media is image-obsessed. With mobile phones becoming an integral part of our lives, social media platforms are helping consumers interact with the product and brand through visuals. The digital experience has got most of the users to believe “A picture is worth a thousand words”, giving birth to social…